Digible

Month

June 2012

1 post

Digital Bill of Rights. Yea or Nay?

With all these Internet Acts and infringements on our digi-liberty, wouldn’t it be nice tohave a Digital Bill of Rights stitched into the U.S. Constitution? Yea, I say.

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Below are the coveted rights, proposed by Rep. Darrell Issa (R-Calif.) and Sen. Ron Wyden (D-Ore.), found on the former’s personal site, KeepTheWebOpen.com.



1. Freedom – digital citizens have a right to a free, uncensored Internet
2. Openness – digital citizens have a right to an open, unobstructed Internet
3. Equality – all digital citizens are created equal on the Internet
4. Participation – digital citizens have a right to peaceably participate where and how they choose on the Internet
5. Creativity – digital citizens have a right to create, grow and collaborate on the Internet and be held accountable for what they create
6. Sharing – digital citizens have a right to freely share their ideas, lawful discoveries and opinions on the Internet
7. Accessibility – digital citizens have a right to access the Internet equally, regardless of who they are or where they are
8. Association – digital citizens have a right to freely associate on the Internet
9. Privacy – digital citizens have a right to privacy on the Internet
10. Property – digital citizens have a right to benefit from what they create, and be secure in their intellectual property on the Internet.

While this is a huge step in the right direction, there are a couple tweaks that can be made, which a little crowdsourcing can help cultivate. For example, as seen in number five, being “held accountable” is not really a right, but rather a responsibility, and the right to anonymity has been valued since the dawn of the Interwebs. Also, why are we called “digital citizens” as opposed to just citizens? This marginalizing verbiage could make a difference later down the line, and I wouldn’t exactly consider my parents to be “digital”-anything.

So what do you think: Additions, subtractions or comments?


For more information, see Mashable’s latest post. Photo credit Digital Trends.

Jun 12, 20122 notes
#Digital Bill of Rights #Digital Constitution #Rep. Darrell Issa #Sen. Ron Wyden #Online Privacy

December 2011

1 post

SOPA: Impending Doom

Impending doom or impeding doom?

The House votes today. This could be the end of freedom as we know it.

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The Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) both violate the First Amendment for many reasons. They could pass at any moment, and have implications that would change our lives forever. Or at least the estimated 240 million Internet-using Americans.

I urge you to promptly educate yourself and take action now. Our First Amendment rights depend on it.

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What is SOPA, you say? Well look here. 

What is PIPA, too? Check this out.

Dec 15, 20112 notes
#SOPA #PIPA #Stop Online Piracy Act #American censorship

November 2011

3 posts

Past Year in Browsers

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Just kidding.

Some hopefully unsurprising stats:

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  • IE (thank goodness) continues its steady rapid decline, while FireFox begins that same dreaded path. 
  • Chrome has just passed its mammal friend in the race, making Google one step closer to ruling the world. 
  • Safari is inching its way up. Or should I say centimetering.
  • And Opera…well it ain’t over til the fat lady sings.

Is it time for you to make the switch?

Nov 30, 201111 notes
#web browser #Chrome #Safari #IE #Firefox
Is Email Dead? Say it isn't so!

Whenever I hear this question, my heart screams NOOO! Thankfully, so do these statistics.

Spam sure does look like the Grim Reaper though. Where would you be without email?

Yep. At a post office.

by NowSourcing via

Nov 29, 2011
#Email #Spam #Email statistics
SOPA

Scared yet?

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Nov 17, 20111 note
#SOPA #website censorship #American Censorship #Internet Blacklist

October 2011

1 post

AR: Are we there?

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Earlier this year, we saw global grocer Tesco (Homeplus) take over Korean subways with a virtual shopping experience that included 2-D displays of merchandise on the walls and QR codes for commuters to scan. They could purchase these virtual items while they waited for the subway, and would find them delivered to their home upon their return. This was a unique, profitable execution that grabbed worldwide attention and raised the bar for retail advertising creativity.

Now Tesco is back at it again with a new campaign and extended digital efforts. Along with utilizing more traditional media, the “Big Price Drop” initiative is running a print campaign that can be accessed using an Augmented Reality and image recognition smartphone (or tablet) app called Blippar. While this is a concept with huge interactive potential, I’m not so sure they hit home with consumers on this one.

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As you’ll see in the video, the AR component is visually stimulating at first, but a useless recipe and simple store locator aren’t incentive enough for users to download and open the application on their device. We need deals, people! Or at least a good joke. 

I look forward to seeing better strategy behind the technology, but in the mean time, it’s another notable step in the digital direction.

Oct 17, 20113 notes
#AR #Tesco #Augmented Reality #Subway #Virtual Shopping #Blippar

September 2011

1 post

Sep 1, 20114 notes
#infographic #resume #Visualize.me

June 2011

1 post

Play
Jun 11, 20113 notes
#Angry Birds #T-Mobile

April 2011

1 post

Pepsi TV Check-in ad

I totes called it. Technology is birthing more and more of these TV/smartphone interactive campaigns, and consumers are just drinking it up. This time, it is the IntoNow application partnering with Pepsi Max: activate the app while watching the new commercial spot, “Field of Dreams” and receive a coupon for a free 20 oz. Pepsi Max.

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IntoNow’s patented audio-fingerprinting technology automatically identifies any content from the past five years, including live or delayed television content. 

Consumers are rewarded for paying attention to ads, and marketers can further measure the effectiveness of their campaign, as well as driving desired behavior.

Pepsi isn’t the first to utilize the burgeoning relationship between phone apps and TV. Shazam recently teamed up with Old Navy, urging viewers to tag the original song in the commercial, and win a pair of jeans. Simiarly, Honda Jazz launched an animated campaign allowing viewers to snatch characters from their TV spot and play with them on their phone. By offering direct, even tangible awards for interest and participation, it’s a win-win for brands and fans alike.

Pepsi Max “Field of Dreams” spot

Old Navy + Shazam

Photo courtesy of lostremote

Apr 23, 20111 note
#Pepsi Max #Check-in #Commercial #Smartphone #IntoNow app

March 2011

2 posts

My QR code. Scan me if you dare. → chart.apis.google.com
Mar 13, 2011
UF Ad Society wins ADDYs! → ufadsociety.tumblr.com

From ufadsociety blog

Mar 1, 20111 note

February 2011

1 post

Play
Feb 1, 20117 notes
#Honda Jazz ad #screen-hopping #Wieden+Kennedy #This Unpredictable Life

January 2011

4 posts

Social transforming SEO

Bad news for spammers and link farmers.

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Bruce Clay, renowned search engine optimization pundit, recently asserted at the 2010 PubCon conference, “Likes are the new links.” Just what does this mean, and more importantly, how does it affect your business’s search engine ranking?

Internet search engines began with good intentions and methodology. The more links you have, indicating that your website’s content was effective, the better your rankings in organic results. Over time, people have gradually been abusing this algorithm, striving for quantity of links and letting quality suffer. There became many roads and doorways to websites that simply did not deserve the attention of users.

Links bias search results, and the trust score of links are dropping. Link farmers and brokers will gladly sell you links, but they can even hurt your ranking because they are not trusted or meaningful.

Well the tides are turning as netizens catch on to these spammy tactics. Social media has fostered the growth and importance of site “likes”, recommendations and referrals. This form of sharing is far more valuable than unknown sources linking to you, and the community is likely to trust these likes over any other link.

Social sites such as Facebook and Twitter have been in cahoots with search engines Bing, Google and Yahoo in order to improve the search experience for web-goers. In the early stage, the “like” information and tweets would be integrated into search engine algorithms, making results more significant and valuable. In the near future, SEO will not be about who can buy most links, but rather who can earn them. You will need quality content on your website, because on-page SEO will soon make a comeback.

Bruce Clay thinks that in 6 months to a year from now, social referrals will be a major part of search algorithms, and we will notice a general shift toward improving quality of sites, not the size of sites. 

And that, my friends, is what nature intended.

Might I just note: I wrote a strikingly similar blog post for Purple, Rock, Scissors. Just double-posting.

Jan 29, 20113 notes
#Social SEO #SEO changes #search engine optimization #Bruce Clay
Just when you thought flip phones were gonzo... → idkul.com
Jan 20, 2011
#flip phone #IDKUL
Play
Jan 18, 2011
#A Hunter Shoots a Bear #Tipp-Ex #tippexperience bear viral video #viral video #interactive ad
Play
Jan 2, 20118 notes
#IBM #Next Five in Five #innovations

New year’s resolution: Watch more TED Talks.

Dec 31, 2010

December 2010

6 posts

Do you know the history of the ampersand? It may come in h&y.

Dec 29, 2010

Happy Holidays from @UFAdSociety! Watch our sweet (literally) stop-motion video! http://bit.ly/AdSocHoliday

Dec 22, 2010
Play
Dec 10, 2010
#Google Zeitgeist 2010 #2010 #year in review #Google Searches
Mark Zuckerberg Reveals Facebook Redesign on 60 Minutes → cbsnews.com

To update or not to update? That is the question I’ve been toying with for the past 24 hours. I see that many of my Facebook friends have converted to the redesigned profile layouts, but did they realize there is no turning back? I have my reservations, so I decided to do more research on the benefits. (Wow, it seems like such a life-determining decision.) This was not hard to do, considering Mark Zuckerberg got his own TV interview segment on 60 Minutes. 

If you are still in profile limbo, check out the two-part interview linked above… or at least realize what you may be getting into!

Dec 7, 2010
#Facebook #new profiles #redesign #mark zuckerberg #60 minutes #interview
Target hits it's target

You’ve seen her by now. Pretty much three times every minute on the TV and everywhere on the web. 15-second spots, video montages, spoof remakes…now everyone knows the fanatical Target spaz lady. So were the Black Friday Target ads effective? Well jee, I’d say so.

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According to Trendrr, AdAge and Mashable, Target raked in the customers. Stats from Foursquare show that the store actually claimed about a quarter of all Black Friday check-ins. Not only is this a great feat and further publicity, but it shows just who Target’s consumers are: social-savvy shoppers who are proud to associate themselves with the brand. Now that’s a target market.

The company even bought the highly-sought Twitter hashtag #BlackFriday. Everyone can learn from this holiday campaign. It was for the two-day sale, but Target stores will be reaping the benefits throughout the whole season. At first I thought this eccentric lady was too much, but I grew to love her. In fact, I went to Target…both days. 

Haven’t seen her? Take a moment

http://www.youtube.com/watch?v=WYInGRf2DSc&feature=channel

http://www.youtube.com/watch?v=1uE-EfEXHk8

http://www.youtube.com/watch?v=0Ht_X19LtSg&feature=channel

Dec 1, 20101 note
#Target Lady #Target two-day sale #black friday

November 2010

4 posts

Google runs new Boutiques.com and hides behind it → adage.com

With the launch of www.Boutiques.com, Google ditches its tacky primary colors to answer its vogue vocation. Ad Age article

Nov 20, 2010
#Boutiques.com #Google #Ad Age
Tiny bits about URL shorteners

Shortened links might as well be called wormholes, because you can never be sure what is on the other side. Nonetheless, many situations call for shorter URLs, so which is best to use? There are countless handy tools, but I will highlight three popular ones: TinyURL, bit.ly and Goo.gl.

TinyURL

  • Pioneer in the business- one of the first URL shorteners
  • Ability to preview shortened link
  • Archaic looking and lack of innovation
  • No link tracking
  • More characters than competitors (that’s a bad thing)

Screenshot by Erin Butler

bit.ly

  • Option to sign up to shorten, share and customize URLs and track clicks with analytics
  • Twitter’s default URL shortening provider
  • Comprehensive, modern website with constant innovations
  • New Link bundling option- multiple links all chunked together in one shortened URL
  • 301 redirect service

Screenshot by Erin Butler

Goo.gl

  • Uses existing Google account to shorten URLs and track clicks with analytics
  • Tested to have the quickest redirect time
  • .qr scanning code
  • Very similar to bit.ly
  • No customizing

Screenshot by Erin Butler

Of these three, I prefer bit.ly, because the best features come standard. There are hundreds of URL shorteners out there, some with unique characteristics, others with nothing much to offer. I certainly wouldn’t say it is on of the more important decisions in your life, let alone your day, but some sites definitely provide better service than others.

Then again, some tweeters and link sharers don’t even think twice…

Screenshot by Erin Butler

Screenshots from:

http://bit.ly/

http://goo.gl/

http://tinyurl.com/

http://bu.tt/

Nov 17, 2010
#URL shorteners #tinyurl #bit.ly #goo.gl
RockMelt melts minds

The new RockMelt isn’t molten lava or a toasted cheesy hoagie.

It is the ingenious new web browser that incorporates social feeds, quick search and instant friend access, making our busy online lives into a desktop. 

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In short, the right hand side has a panel with a column of icons, such as Facebook, Twitter and any other news sites or blogs. This provides a quick view of news feeds, tweets, latest blog posts, breaking news, etc.

On the left panel are your friends automatically imported from Facebook, allowing for advanced chat and multimedia sharing as well as status updates. See who is online and add favorites to talk to people you actually care about. That’s my style!

Search is made oh-so-easy with a drop-down result box that allows you to click through to view the main site. No more going back and forth to the results page to find what you want!

The RockMelt browser is innovative and clean. Built on Chromium, the foundation for Google’s Chrome browser, the browser is fast, secure and stable. The beta version was released just Monday, so there are a few kinks to be withstood, but it’s worth it to test drive the new technology. 

So how do I get to test it, you ask? Go to www.rockmelt.com, sign up for an invitation and wait for someone (most likely a friend already using the browser) to grant you access. Pay it forward!

I’m currently exploring, and hence have left out many features. For further reading, check out: 

http://blog.rockmelt.com/post/1509448074/world-meet-rockmelt

http://www.pcmag.com/article2/0,2817,2372080,00.asp

http://mashable.com/2010/11/07/rockmelt-beta/

Nov 10, 20102 notes
#Rockmelt #web browser
Myspace redesigns, repositions and relaunches

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Long ago, in the dark ages of mirror pics, “top friends” drama and vomit-worthy page designs, thrived Myspace, “a place for friends.” Outshined by newer social media sites, particularly Facebook, Myspace was put on the backburner…then the backyard. For years, it has been on a steady and fairly rapid decline, especially with Apple’s recent introduction of Ping (don’t get me started).

Well, it is time to clear the cobwebs and discover the redesigned and repositioned Myspace—that is, if it has been revealed to your account yet. By the end of November, all users will witness the slew of renovations: new logo, purpose, layout, functionality, and other features. I cannot wait.

“We want to narrow our focus,” CEO Mike Jones said according to Ad Age. “This is a first step toward a long-term strategy for the Gen Y audience.”

Users can camp out on the pages of TV shows, movies or bands, connecting with others with similar interests and tastes. Straying from the classification of “social media” and designating itself as “social entertainment destination” in the press release, Myspace is tapping into its roots of music and entertainment to emphasize its strengths. The experience will no longer revolve around visiting the gaudy profile pages of “friends” and instantly muting their earsplitting songs.

Although I have not been graced with the revamped version, I’ve seen screenshots, watched videos, and read all about it. And by “all about it”, I mean Myspace is really serious about this rollout, having released fact sheets and multimedia galore about the launch. As a short side-note, I think the site trumps Ping with this new effort.

For me, Myspace has always been a source of discovering new music when my ears get bored, but I was always embarrassed to log in, fearing that people would judge the “last log in” date and think I was still an avid user. Is that terrible? Probably. But I know I’m not the only one.

I suggest to give your profile a makeover: shed the tacky layout and too-telling bio, and dive into the “new” entertainment hub. Come on, you know you want to check if you have any creepy messages in your inbox.

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Nov 2, 2010
#Myspace redesign

October 2010

6 posts

Pay with your phone

I don’t know about you, but my chunky wallet contains 22 debit, credit, gift cards and reward cards. That’s right— A smorgasbord of plastic. Something must be done. Oh, what do you know…

Last year, Starbucks rolled out a new smartphone app allowing customers to pay for their coffee with a digital barcode. This movement began on the west coast in select cities, and then moved into the Starbucks locations inside Target stores.

Courtesy of gumption, Flickr

The application is brilliant marketing in a nutshell. With store location, hours, directions and direct calling, as well as nutritional info, customized drinks, “Invite a Friend” and of course, the Starbucks Card bar code, this digital purse of information and convenience has become a new interactive standard. Not to mention, it is free.

The most forward-thinking aspect is the payment option. With the app, customers can register Starbucks cards, check balances, and reload with a credit card. Blackberry and iPhone users scan a 2-D barcode on a countertop device, making transactions quick and easy. This saves time for the avid coffee drinkers and pastry munchers and saves money for Starbucks in the long run.

Customers responded favorably to this mobile paying option. Brady Brewer (how perfect a name), a vice president at Starbucks, made the following comment in a news release:

“Mobile technology is part of our customers’ daily routine and with the expansion of mobile payment in our test cities, we’re seeing more and more customers using their smartphones as their mobile wallets,” said Brewer. “We’ve heard from our customers on My Starbucks Idea that they want a faster, more convenient way to pay.”

Today, the coffee company has expanded the mobile app use to about 300 locations in New York City and Long Island. It may not seem very meaningful or large-scale, but it does mark the progression of a new era: The digital wallet.

While some smartphone users may already be experiencing app overload, I think the market will only grow with this new scanning technology. People will just have to stop downloading so many useless Paper Toss games and make room to utilize this undeniable technology.

I hope that more store chains and companies adopt the mobile bar code. Those New Yorkers must feel like special high-tech guinea pigs. In the mean time, I’ll sit here in Florida with my 10-pound wallet.

Image from gumption on Flickr.

Oct 25, 2010
#Starbucks #Mobile payment #Starbucks mobile app #digital wallet
Social Search changes the SEO Industry → mashable.com

This is a solid article from Mashable about the transformation of search engine optimization and the digital media industry on a more macro level.

With the increasing incorporation of social media activity (likes, tweets, profiles), search engine algorithms are morphing to make results more relevant to users.

SEO agencies have to acquire a broader scope of digital media networks, learning to manage clients’ online reputations and brands to accompany the hopefully high search result positions.

Gotta keep up.

Oct 21, 20101 note
#Mashable #Social Search #Facebook #Social Media #SEO
#BeatCancer campaign goes viral

Oh, the colors of autumn: red, orange, yellow, brown and pink…

It’s that time of year again when breast cancer awareness is making everyone think (see, taste, wear, smell, hear) pink: food packages to fashion. More recently, social media has grown into an essential tool for such a vast market and critical cause.

Last year, in fall 2009, Livestrong set a Guinness World Record for “Most Widespread Social Networking Message” when online users mentioned the “#beatcancer” hashtag 209,771 unique times in 24 hours. Sponsor donations equaled more than $70,000.

Saturday marked the end of an attempt to beat last year’s record. Tweeters, bloggers and status updaters blasted their networks with awareness messages but fell short of setting a new record. This year SWAGG and PayPal are donating more than $0.05 for each mention, instead of the $0.01 last year, so that means it was, more importantly, a successful fundraiser, raising $20,000.

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Also digitally raising awareness for breast cancer this year have been other social online memes. In January, bra color status updates filled news feeds, and just last week the “I like it on…” phrase describing where ladies put their purses (with intended sexual connotation) was all over the Internet. Although they haven’t been tracked to a source, both viral/risque trends were a hit, boosting recognition naturally. 

Sure, everywhere you look may appear pinkwashed. Meghan Casserly from her Forbes blog thinks this is all a “marketing charade,” and I can see how people would be irked by the overuse. But in my opinion, it is more of a marketing parade. Bandwagoning is great when it is for a cause that no one can deny! Pats on the backs to those who took the initiatives.

I bought yogurt this week. The lids are laden in pink, and the instructions on the underside prompt me to go type in a code online to have Dannon donate $0.10 to the National Breast Cancer Foundation. Though feeling even judged by my own conscience, I threw it away.

Bless the hearts of those who lick and save those tops, but it seems that the convenience and viral capacity of social media has captured the attention of consumers. Everyone is connected with their phone or computers anyway — oh here’s a quick anti-cancer shoutout to show everyone I am a) up on the trendiest trending trends and b) supporting a good cause.

The yogurt lids have admirable intentions, but social media draws attention.

http://twitter.com/beatcancer

http://technorati.com/blogging/article/from-blogworld-expo-was-beatcancer-a/

Oct 18, 2010
#beatcancer #breast cancer awareness #social media #swagg #paypal
Know your ABC's?

I recently stumbled upon a brand alphabet that piqued my interest. I could name every one except for “H,” “W” and “X.” Not too shabby, considering these are from 10 years ago!

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Heidi Cody’s American Alphabet, 2000

A: ALL, B: BUBBLICIOUS, C: CAMPBELLS, D: DAWN, E: EGGO, F: FRITOS, G: GATORADE, H: HEBREW NATIONAL, I: ICE, J: JELLO (SUGAR FREE), K: KOOLAID, L: LYSOL, M: M & M’S, N: NILLA WAFERS, O: OREO, P: PEZ, Q: Q-TIPS, R: REESE’S, S: STARBURST, T: TIDE, U: UNCLE BEN’S, V: V8, W: WISK, X: XTRA LAUNDRY DETERGENT, Y: YORK PEPPERMINT PATTIES, Z: ZEST

There have been many re-makes and updates. Of them, this is one of my favorites (although I would have picked some more distinguished brands for sentiment’s sake). Do notice that eight years later, less of them are from the grocery store and more from the digital realm. 

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http://www.atissuejournal.com/2009/08/05/quiz-know-your-brand-alphabet/


Oct 12, 2010
#american alphabet #logos
Play
Oct 7, 2010
#Google #Google TV
Facebook + Twitter + iTunes + Potential = Ping

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Apple’s latest brainchild is the musical social network feature packed into the new iTunes 10. Serving as a music-related newsfeed and a vast suggestion source for discovering artists and tunes, Ping has captured immediate attention, good and skeptical alike. While some think it is the last nail in MySpace’s coffin, others believe it is solely a trial period, and a ploy for more iTunes business. In the spirit of avoiding a premature opinion, I will share what I have found so far, within the first couple weeks of its birth, with an open mind.

Beez Kneez

When I first heard of Ping’s concept, I geekily moo-ed, “Cooool.” The network has such potential, being directly connected to iTunes, which already has 160 million users. Talk about a populated platform to launch from!

Being able to follow all of your favorite artists in one place, from concert listings to daily updates, is super convenient. Only problem is that if you aren’t a fan of mainstream maestros, good luck finding anyone you care to follow in their database. Hopefully, the small catalog of artists is just a growing pain, and it will appeal to a wider variety of artists soon. (Like really soon, or sianara.)

But what artist wouldn’t want to take advantage of this opportunity to grow their band and brand? With the iTunes store tightly knit within the social frame, users become listeners, who become fans, who become buyers…all within a couple clicks. This one-stop system can take purchasing to a more personal level.

Ping Shming

A few aspects threw me for a loop, however. It definitely takes a little getting used to having the Ping app within a desktop app. Everything is conveniently in one window, but slowness and confusion can be issues, as well as not having a promotable URL such as “www.ping.com/artist”. Besides the inevitable lack of artist profile participation, I also find it irking that you are directed toward the iTunes store rather than the profile page when searching an artist. Perhaps it’d be more convenient to have two search buttons: Store and Ping, because I’m not digging having to wait for the puny redirect tab to pop up.

Another weakness is the 30-second preview for listening. People may eventually use this network to find new music (if it expands its catalog), but to get to know a band, usually we listen to more than a couple of little baby clips of their songs. That’s the point when I’d scroll over to Grooveshark, Last.FM or even MySpace, who is now in hospice care.

What’s in Store?

Time can only tell what the future holds for Ping and its competitors. I really think it is a marketable initiative, but the network has a lot of maturing to do before users just give up. The new version of iTunes 10.0.1 has been released, improving some of the logistical features like buttons and accessibility. In only the first couple of days, Apple announced that over 1 million people had registered and explored, but soon the wave of curiosity will wane, and time will shine a light on the true benefits of the model, or lack thereof.

Oct 1, 2010
#Ping #itunes #apple
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