Pay with your phone
I don’t know about you, but my chunky wallet contains 22 debit, credit, gift cards and reward cards. That’s right— A smorgasbord of plastic. Something must be done. Oh, what do you know… Last year, Starbucks rolled out a new smartphone app allowing customers to pay for their coffee with a digital barcode. This movement began on the west coast in select cities, and then moved into the Starbucks...
Social Search changes the SEO Industry →
This is a solid article from Mashable about the transformation of search engine optimization and the digital media industry on a more macro level. With the increasing incorporation of social media activity (likes, tweets, profiles), search engine algorithms are morphing to make results more relevant to users. SEO agencies have to acquire a broader scope of digital media networks, learning to...
#BeatCancer campaign goes viral
Oh, the colors of autumn: red, orange, yellow, brown and pink… It’s that time of year again when breast cancer awareness is making everyone think (see, taste, wear, smell, hear) pink: food packages to fashion. More recently, social media has grown into an essential tool for such a vast market and critical cause. Last year, in fall 2009, Livestrong set a Guinness World Record for...
Know your ABC's?
I recently stumbled upon a brand alphabet that piqued my interest. I could name every one except for “H,” “W” and “X.” Not too shabby, considering these are from 10 years ago! Heidi Cody’s American Alphabet, 2000 A: ALL, B: BUBBLICIOUS, C: CAMPBELLS, D: DAWN, E: EGGO, F: FRITOS, G: GATORADE, H: HEBREW NATIONAL, I: ICE, J: JELLO (SUGAR FREE), K:...
Facebook + Twitter + iTunes + Potential = Ping
Apple’s latest brainchild is the musical social network feature packed into the new iTunes 10. Serving as a music-related newsfeed and a vast suggestion source for discovering artists and tunes, Ping has captured immediate attention, good and skeptical alike. While some think it is the last nail in MySpace’s coffin, others believe it is solely a trial period, and a ploy for more iTunes business....