To update or not to update? That is the question I’ve been toying with for the past 24 hours. I see that many of my Facebook friends have converted to the redesigned profile layouts, but did they realize there is no turning back? I have my reservations, so I decided to do more research on the benefits. (Wow, it seems like such a life-determining decision.) This was not hard to do, considering Mark Zuckerberg got his own TV interview segment on 60 Minutes.
If you are still in profile limbo, check out the two-part interview linked above… or at least realize what you may be getting into!
You’ve seen her by now. Pretty much three times every minute on the TV and everywhere on the web. 15-second spots, video montages, spoof remakes…now everyone knows the fanatical Target spaz lady. So were the Black Friday Target ads effective? Well jee, I’d say so.
According to Trendrr, AdAge and Mashable, Target raked in the customers. Stats from Foursquare show that the store actually claimed about a quarter of all Black Friday check-ins. Not only is this a great feat and further publicity, but it shows just who Target’s consumers are: social-savvy shoppers who are proud to associate themselves with the brand. Now that’s a target market.
The company even bought the highly-sought Twitter hashtag #BlackFriday. Everyone can learn from this holiday campaign. It was for the two-day sale, but Target stores will be reaping the benefits throughout the whole season. At first I thought this eccentric lady was too much, but I grew to love her. In fact, I went to Target…both days.